Comments on: How few is too few? http://cops2point0.com/2009/08/01/how-few-is-too-few/ Branding police work via social media Thu, 29 Jul 2010 12:05:16 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Christa Miller http://cops2point0.com/2009/08/01/how-few-is-too-few/comment-page-1/#comment-600 Christa Miller Sun, 02 Aug 2009 15:12:54 +0000 http://cops2point0.com/?p=376#comment-600 Chris, thanks for the comment. I agree -- that's one reason why I try to refer to business blogs about social media. I think cops tend to think of themselves as "set apart" from other organizations, but there are many similarities and this is one of them. I do think, though, that the culture has to be there. As in businesses, LE agencies often segment themselves into "that's the PIO's job," "that's the detectives' job," etc. More progressive organizations break down those barriers so that everyone does a little of something. It's not about blurring boundaries, but serving the public -- whether "selling" a case to put bad guys in jail, or "selling" social media to improve community relations. Chris, thanks for the comment. I agree — that’s one reason why I try to refer to business blogs about social media. I think cops tend to think of themselves as “set apart” from other organizations, but there are many similarities and this is one of them.

I do think, though, that the culture has to be there. As in businesses, LE agencies often segment themselves into “that’s the PIO’s job,” “that’s the detectives’ job,” etc. More progressive organizations break down those barriers so that everyone does a little of something. It’s not about blurring boundaries, but serving the public — whether “selling” a case to put bad guys in jail, or “selling” social media to improve community relations.

]]> By: Chris Duque http://cops2point0.com/2009/08/01/how-few-is-too-few/comment-page-1/#comment-599 Chris Duque Sun, 02 Aug 2009 05:30:45 +0000 http://cops2point0.com/?p=376#comment-599 LE organizations need to think like they are a business. What is the product they want to "sell" and who are their "customers". We all are "salespeople", especially cops. What we try to sell is us. When I was a detective, I was constantly selling my investigations to my LT, then to the city prosecutor, then to a judge/jury. To the public, I sell them the idea that as a police officer I am fair, compassionate, and dedicated - that if called upon to act, it would be done without hesitation. Life is all about selling ourselves. LE needs to think like salespeople/promoters, and not only as cops. Jest my $.02! .-= Chris Duque´s last blog ..<a href="http://twitter.com/CyberSafety808/statuses/3073809703" rel="nofollow">CyberSafety808: RT @ThisIsHNN Prosecutor in Indian murder trail claims email account compromised http://tr.im/v3z2</a> =-. LE organizations need to think like they are a business. What is the product they want to “sell” and who are their “customers”. We all are “salespeople”, especially cops. What we try to sell is us. When I was a detective, I was constantly selling my investigations to my LT, then to the city prosecutor, then to a judge/jury. To the public, I sell them the idea that as a police officer I am fair, compassionate, and dedicated – that if called upon to act, it would be done without hesitation. Life is all about selling ourselves. LE needs to think like salespeople/promoters, and not only as cops.
Jest my $.02!
Chris Duque´s last blog ..CyberSafety808: RT @ThisIsHNN Prosecutor in Indian murder trail claims email account compromised http://tr.im/v3z2 My ComLuv Profile

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