Published: Thu, November 17, 2016
Technology | By Tonya May

Samsung's new acquisition will make your texts more interesting

Samsung's new acquisition will make your texts more interesting

Samsung Electronics, reeling from an explosive couple of months, seems to be on a massive acquisition spree.

Samsung Electronics Co. that has been on a shopping spree on overseas technology entities added next-generation enriched messaging services to its portfolio by taking over NewNet Communication Technologies Inc. of Canada (NewNet Canada), a leading provider of Rich Communication Services (RCS).

The financial terms for the acquisition of NewNet Canada, based in Halifax, Nova Scotia, were not disclosed.

The company might not be as sexy or as recognizable as Harman, which claims to have audio and connected systems in 30 million cars worldwide, but NewNet could provide an important piece of the services puzzle for Samsung.

"This acquisition is a critical milestone not just for Samsung but also for the communications industry", Samsung said in a statement. For those unaware, RCS is a messaging standard set by GSMA (GSM Association), which meant to enable the sending of texts, group chat, as well as the sharing of media files.

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Samsung says the NewNet Canada acquisition supports its commitment to RCS as mobile networks transition to IP-based networks and services.

The purchase was made for an undisclosed sum in the same week as Samsung's $8 billion United States dollars acquisition of the connected devices company Harman International Industries.

RCS, which are viewed as the standard for future SMS text messaging, allows regular text messaging to be used like chat messaging apps such as KakaoTalk or Facebook Messenger.

NewNet Canada, which Samsung is buying from Lombard, Ill. -based NewNet Communication Technologies, will continue to operate independently, Samsung said. Samsung responded by halting production of the Galaxy Note7 and issuing a recall of all original and replacement Galaxy Note7 devices.

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