Published: Fri, December 02, 2016
Health | By Constance Griffith

World's largest tobacco company could stop selling cigarettes

World's largest tobacco company could stop selling cigarettes

Andre Calantzopoulos, the CEO of Philip Morris International Inc., recently said that the company is launching a new way to consume tobacco.

Iqos, which heats tobacco rather than burning it, still gives users the same nicotine hit but significantly reduces the amount of toxins that come with cigarette smoke.

He added: "I hope this time will come soon". Permission to use quotations from this article is granted subject to appropriate credit being given to as the source.

Phillip Morris is now selling smokeless cigarettes in more than ten markets, including Japan, Switzerland, and Italy.

The technology behind the 'HeatStick" is not altogether dissimilar to e-#Cigarette products; the most significant difference appears to be that the new product contains tobacco, which is heated instead of burned-much in the same way as the "atomizing' chamber technology used already in established smoking alternatives.

He also revealed that Philip Morris is willing to work with governments to completely phase-out conventional cigarettes.

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Calantzopoulos agreed that their products are harmful for consumers, saying that it's our objective to "find and commercialize" those that cause less harm. You can also buy the tobacco sticks (called "heets") separately - which cost £8 for a pack of 20. Social attitudes toward smoking have changed greatly in the past few decades, and regulators are increasingly rolling out new rules that make life harder for tobacco companies and smokers alike.

Philip Morris International (PMI), the Swiss-headquartered giant created when America's Altria spun off its non-US interests eight years ago, has spent $3bn (£2.4bn) on creating the substitute cigarette.

Calantzopoulos noted that e-cigarettes, which use an electronic system to deliver nicotine via a water vapor, are not very effective in converting traditional smokers.

If a smoker switches to the electronic cigarette or another alternative that could be shown to lower health risks, this could help with overall public health, said the CEO at a healthy organization in the UK.

However, rival cigarette firms are close behind, testing their similar devices in scientific trials.

However, Philip Morris faces increasing regulation for traditional cigarettes around the world, with many countries not only following the lead of the USA but also taking things a step further, introducing plain packaging, large warnings, and other restrictions meant to discourage consumers from smoking.

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