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Published: Wed, January 11, 2017
Technology | By Tonya May

Ford says Bronco and Ranger are coming back to the US


The new year is upon us and that means the North American International Auto Show is happening as well in Detroit, Michigan.

Both models will go into the Michigan Assembly Plant in the Detroit suburb of Wayne that was going to be idled by Ford's decision to move its small vehicle production to Mexico. Aside from the growing market in the SUV segment, it looks like Ford is not just reviving the Bronco for the new generation but also for the sake of those that never lost hope that the iconic off-roader will someday return.

"Ranger is for truck buyers who want an affordable, functional, rugged and maneuverable pickup that's 'Built Ford Tough, '" said Joe Hinrichs, Ford's president of The Americas. The Bronco was put out to pasture in 1996, two years after one took part in the infamous O.J. Simpson low speed police pursuit through Los Angeles.

That way, it will be easier for them to design the new Ford Bronco based on the new Ford Ranger. It's also safe to assume that Ford thinks of the Bronco as a competitor to the four-door Jeep Wrangler Unlimited, another body-on-frame 4×4 that's grown up from its bare-bones beginnings to become a suitable family vehicle. While there is plenty of room to be skeptical of the claims made within the AMA, the fact that the user's claim of working at the Ford Product Development Center in Dearborn was more or less confirmed through mod verification. The company's chairman said that input would likely continue in the Bronco.

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Hinrichs didn't give much in the way of details beyond that.

"It too will be built right here in our MI assembly plant".

"This is a no-compromise midsize 4x4 utility for the thrill-seekers who want freedom and off-road functionality, with the space and versatility of an SUV", he said. Ford was at that time being heavily criticised by Donald Trump for plans to shift some vehicle production from the United States to Mexico.

These days, the SUV market is on fire, and the availability of a new premium SUV is worth its weight in gold. It is expected to share the same platform as the Ford Ranger pickup, which went out of production in the U.S.in 2011. Both vehicles will be made at a plant outside Detroit.

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