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Published: Fri, February 03, 2017
Business | By Patricia Jimenez

Lyft vs. Uber: A Case Study in Founder PR

Lyft vs. Uber: A Case Study in Founder PR

The hashtag #DeleteUber soon started to trend on Saturday after Uber tweeted that it had removed the surge pricing about half an hour after the protests had started.

The hashtag #deleteUber began trending on Saturday shortly after Uber announced it would continue its rides to John F. Kennedy Airport in NY but would suspend surge pricing.

The transportation app responded to the strikes by eliminating surge prices at the airport, something the CEO has since apologised for, explaining how it had been a misunderstanding. It also asked Uber to donate to nonprofit organizations that are fighting the ban, publicly declare it will not punish drivers protesting the ban and show its support by allowing users to tip through the app.

That, of course, did nothing to sway the liberals who were already mad at Uber, many of whom went to express their negative opinions in Uber's tweets and Facebook posts, and others downright threatening to delete Uber altogether and instead use Lyft, their competitor.

No word from Uber about their drivers calling it quits, however, Kalanick sent a company-wide memo Friday night stating that Trump's ban is wrong and he meant to discuss it with the President later this week.

The transportation industry has, perhaps somewhat surprisingly, become a major player in the controversy surrounding President Donald Trump's ban on Muslims.

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Fortune said that Lyft's "strong statement contrasts with more measured comments" from Uber and is indicative of how Lyft, while a distant second to Uber, has cultivated a more friendly image.

"Drivers who are citizens of Iran, Iraq, Libya, Somalia, Sudan, Syria or Yemen and live in the U.S. but have left the country, will not be able to return for 90 days".

He has also said the company will find a way to compensate and provide legal support to Uber drivers who are stuck overseas for the next three months because they can not return to the U.S.

"Today we need your help supporting drivers who may be impacted by the President's unjust immigration ban", he wrote.

In the case of Uber, those who oppose the ban are deleting the app. The boycott was made all the more forceful as rival firm Lyft denounced the ban and pledged $1 million to the American Civil Liberties Union.

"As an organisation whose membership is largely Muslim, a workforce that's nearly universally immigrant, and a working-class movement that is rooted in the defence of the oppressed, we say no to this inhumane and unconstitutional ban", the union wrote on Facebook. "We're here to support each other".

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