Published: Sat, August 05, 2017
World | By Tasha Manning

Facebook encourages text statuses with new colored backgrounds | TechCrunch

Facebook encourages text statuses with new colored backgrounds | TechCrunch

Facebook's core attraction is not news articles you could find anywhere, it's intimate posts from your real friends.

The feature lets users select a color that appears after their text status in place Of the normally-white background. Several of the color options offer an Instagram logo-style color gradient, which make them more stylish and modern than boring flat colors.

Sent to TechCrunch by reader Hoan Do over the weekend, Facebook confirms this feature is in Testing. It appears that it is only testing in certain regions abroad, not in the US. Users without access to the test do not see the colors if they look at the post, but that would likely change to everyone being able to see the colors if Facebook rolls it out more widely.

[Update]: Facebook has now shared more details and a statement about the new feature. Colored status backgrounds are rolling out globally over the next few days. Only Android users will be able to create them, but everyone on iOS, Android, and web will be able to see them in the News Feed.

Facebook encourages text statuses with new colored backgrounds | TechCrunch
Facebook encourages text statuses with new colored backgrounds | TechCrunch

A spokesperson writes "We're rolling out to change to help People make their posts more visual. Starting today, people can update the color of their text-only posts on Android. "]

Adding spice to status updates could help Facebook boost" original sharing "of unique personal content as opposed to resharing of News articles and viral videos.

In April, The Information reported that Facebook was experiencing a decline in original, personal sharing. Apparently "original content broadcasting" was down 21% year over year as of mid-2015, and original broadcast sharing was down 15% year-over-year as of April.

Rich media like video, 360, and VR as the future of sharing on Facebook. But there will always be some things best expressed with some simple words. Colored backgrounds make sure the spontaneous exclamation or poetry will not get lost in the increasingly flashy feed.

La Nina and global commodities - O'Reilly Radar
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