Branding can be an image, icon, trademark or how a company/person portrays themselves in the light they wish to be seen.
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Cops 2.0
Branding police work via social media
tsburrows
What’s your brand?
Bragger meets social cop and courtroom.
Sgt. Morash decided to go where the people were and listened to what they had to say. Once there she made her own post.
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Does your strategy actually have a strategy?
The easiest way to define your strategy is to look no further than your agencies mission statement and values and vision. Design you strategy around those. Make sure that Social Media and how you intend to use it fits into your agencies overall communication strategy.
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