I recently blogged about “expert branding” and how it could help a police department’s overall mission by drawing on officers’ experience and taking some of the informational weight off the PIO’s shoulders. Around the time I was writing the post, I noticed Lt. Kristen Ziman (@Lt_KZ on Twitter) was tweeting some pretty funny stuff. I…
Category Archives: Featured
Nixle adds stability to Tyrone, GA tweets
When I first read articles about Nixle, I was concerned. Yes, it’s secure and stable, and that alone makes it a vastly better way to broadcast information than using Twitter. But the key word is “broadcast.” Social media enthusiasts are quick to point out that “it’s all about the relationship.” Communication is a two-way street;…
In Fairfield, California, My #1 Friend is a Cop
More police departments are starting to develop presences in social network spaces. They ask for help locating suspects, tell community members about department-sponsored events, and interact via comments and messages. They may also drive traffic to a main Web site or warn citizens of nearby emergencies. Many of these pages resemble the “cop on the…