It’s been said that social media “amplifies” whatever an organization’s values are. If a company is all about pushy sales, so will be its social efforts. If it seeks long-term customer loyalty based on relationships, its social efforts will reflect that too. Likewise among police departments. An agency that respects its citizens enough to communicate…
Tag Archive: Facebook
“Hands On” Demo for Social Media
Regular readers might remember Sgt. Tom Le Veque from my interview with him in August, which detailed how he carefully researched his community before setting up a social media presence on behalf of the Arcadia (CA) Police Officers’ Association. Recently, Sgt. Le Veque attended a 140 Characters Conference in Los Angeles. There, three police chiefs…
Just how high does the standard need to be?
Thinking about the Bozeman officer who resigned over his Facebook status updates made me think: What, exactly, do we civilians expect from our police officers? Because I’ve heard comments along the same lines from dozens of other cops. Civilians, too. Take this one from one of my own Facebook friends: “….I suffer fools not at…
Case study: How Boca Raton PD responds to community needs
Last week I talked about the importance of “listening” to your community, including taking into account a variety of factors about the community itself. It won’t be the last I discuss this topic, but I wanted to take some time to examine what Boca Raton PD is doing with all that data. Chief Dan Alexander,…
Guest post: The social media officer
When Mike Vallez launched his social media blog a few weeks ago, I was struck by a comment he made in one of his first posts: “I would venture to guess that in the future you will have a social media police officer or many social media police officers that will be involved in “the…
Case study: Researching community in Arcadia, Calif.
Sgt. Tom Le Veque has been a believer in social media since he started using it to reach out to the public during contract negotiations. Administration has been a bit slower to adopt, however, so Le Veque went for middle ground: a blog run by the Arcadia Police Officers’ Association. Sgt. Le Veque’s introduction on…