In my last post, I blogged about how public opinion—and trust—is formed according to the way police use (and communicate their use of) technology. This week’s post isn’t a direct sequel, but more of an exemplar: how one agency has implemented a strategic plan that integrates social communication. Having participated in a client’s strategic planning…
Tag Archive: public relations
Occupy policing, Part II: Setting — and conveying — the right tone
On LinkedIn last week, I posted an item to several of my groups about how the Philadelphia Police Department cleared the city’s Dilworth Square of Occupy protesters. I received a LinkedIn message asking me what it had to do with social media or the Internet, and rather than respond one-on-one, I thought it would be…
Political pressure? Refer to your values
It’s been said that social media “amplifies” whatever an organization’s values are. If a company is all about pushy sales, so will be its social efforts. If it seeks long-term customer loyalty based on relationships, its social efforts will reflect that too. Likewise among police departments. An agency that respects its citizens enough to communicate…
In a crisis, communicate short-term for long-term goodwill
An iPhone prototype lost, found, and then sold. A police raid on the home of the blogger who broke the story. In a public relations crisis that is largely eclipsed by the much bigger issues of the Gulf of Mexico oil spill and Wall Street fraud, the Silicon Valley-based Rapid Enforcement Allied Computer Team (REACT)…
Why I’m bored with social media
I’ve had something on my mind for awhile: the shiny object has lost its luster, and I’m getting bored. A year ago Amber Naslund was blogging about this: stop talking about how great it is, she wrote (I’m paraphrasing), and get to work figuring out how to use these tools. Lately I’ve read Tamar Weinberg…
Presenting to community groups? Share!
Blogging about LinkedIn last time, one thing I neglected to mention was that LinkedIn allows you to “plug in” other applications like WordPress blogs, travel itineraries, Amazon.com reading lists, and Twitter feeds. Those are pretty personal details. Unless your blog and your reading list are purely work-related, you might hesitate to plug them in to…