My commenters on the last post got me thinking: police departments (and other professions) demand officers hold themselves to a “higher standard” of conduct. So what’s that standard? What does it mean? How are officers expected to know where the lines are? The “higher standard” is subjective These are not easy questions to answer. Young…
Tag Archive: public relations
Case study: How Boca Raton PD responds to community needs
Last week I talked about the importance of “listening” to your community, including taking into account a variety of factors about the community itself. It won’t be the last I discuss this topic, but I wanted to take some time to examine what Boca Raton PD is doing with all that data. Chief Dan Alexander,…
Information or relationship?
Image via Wikipedia Just after I responded to a comment here with the question, “I wonder if the cornerstone needs to be “relationship” rather than “information” or control thereof,” I read this blog entry from public relations strategist David Mullen. His view: information first. Relationship second. The impossible dream Although his post is about corporate…
PR lessons learned from BART
Image by Getty Images via Daylife Could the Bay Area Rapid Transit have found a better way to manage the public relations disaster that was the shooting of an unarmed black man? This is up for debate—BART says no, PR professionals interviewed for the Contra Costa Times say yes—but thanks to the proliferation of shooting…
Officer reputations–through Google’s lens
When making policy on online officer activities, law enforcement administrators need to consider that blogs and tweets are not the only officer representations. More and more media outlets are online, too, naming officers in news articles about all kinds of community interactions–good and bad. A tale of two officers I first blogged about this at…
Branding police work via social media
“Branding” is one of those corporate buzzwords that threatens to be overused, if it isn’t already. Yet the concept–to create a set of words and images that inspire positive reactions in people–couldn’t be more important to law enforcement. How does police work get branded? Usually, through the media. The TV show COPS is a brand, as are the…