I had to smile when I read the opening line of this blog post by cop blogger Beat and Release: “I am so tired of hearing about how we have to build ‘community trust’ I think I’m going to puke.” Because that’s what we social-media proponents all say, isn’t it? Be online, build trust with…
Tag Archive: public trust
Branding police work via social media
“Branding” is one of those corporate buzzwords that threatens to be overused, if it isn’t already. Yet the concept–to create a set of words and images that inspire positive reactions in people–couldn’t be more important to law enforcement. How does police work get branded? Usually, through the media. The TV show COPS is a brand, as are the…