The easiest way to define your strategy is to look no further than your agencies mission statement and values and vision. Design you strategy around those. Make sure that Social Media and how you intend to use it fits into your agencies overall communication strategy.
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My last few posts have talked about the differences among personal, professional, and official police presences on the social Web; the need for goals and boundaries; and a little about knowing what the tools are for. I want to focus on one of those tools, in part because it is a good start for...
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Those of us who applaud organizational use of social media talk a lot about “transparency.” A company or government agency that allows its employees to blog or tweet, under their own names, about their lives and jobs is said to make us trust them more. It’s humans caring about what other humans experience. What...
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Thinking about the Bozeman officer who resigned over his Facebook status updates made me think: What, exactly, do we civilians expect from our police officers? Because I’ve heard comments along the same lines from dozens of other cops. Civilians, too. Take this one from one of my own Facebook friends: “….I suffer fools not...
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When Mike Vallez launched his social media blog a few weeks ago, I was struck by a comment he made in one of his first posts: “I would venture to guess that in the future you will have a social media police officer or many social media police officers that will be involved in...
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An interesting debate has cropped up over on ConnectedCops.net about whether police officers should be allowed to blog anonymously. It started with Lauri’s point in her post on elements of a social media policy (cross posted here and on her blog): 3. Identity. Some bloggers work anonymously, using pseudonyms or false screen names. Law...
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