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The easiest way to define your strategy is to look no further than your agencies mission statement and values and vision. Design you strategy around those. Make sure that Social Media and how you intend to use it fits into your agencies overall communication strategy.
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My last few posts have talked about the differences among personal, professional, and official police presences on the social Web; the need for goals and boundaries; and a little about knowing what the tools are for. I want to focus on one of those tools, in part because it is a good start for...
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