It’s been said that social media “amplifies” whatever an organization’s values are. If a company is all about pushy sales, so will be its social efforts. If it seeks long-term customer loyalty based on relationships, its social efforts will reflect that too. Likewise among police departments. An agency that respects its citizens enough to communicate…
Tag Archive: Social media
First ever police-on-Twitter report now available!
We are thrilled to have partnered with CAPSM at www.capsm.ca and announce the release of our first-of-its-kind research report on how police in Canada, the United Kingdom, and the United States are using Twitter! We hope you’ll find our discoveries as eye-opening as we did, and we think that regardless of where in the world…
Planning for a “social” G20: Toronto Police Services
The June 2010 Group of 20 (G20) summit in Toronto did not go altogether differently from G20 summits in other cities, notably London and Pittsburgh – with one exception: in Toronto, police used social media to a level not previously seen. Central to Toronto Police Services’ success: careful planning and execution before, during, and even…
What budget cuts mean to online public safety
In April, the Wall Street Journal highlighted law enforcement budget cuts and what they meant for public safety: Since January, Tulsa has laid off 89 police officers, 11% of its force. That has pushed the city to the forefront of a national movement, spurred by hard times, to revamp long-held policing strategies. In the crosshairs:…
In a crisis, communicate short-term for long-term goodwill
An iPhone prototype lost, found, and then sold. A police raid on the home of the blogger who broke the story. In a public relations crisis that is largely eclipsed by the much bigger issues of the Gulf of Mexico oil spill and Wall Street fraud, the Silicon Valley-based Rapid Enforcement Allied Computer Team (REACT)…
Why I’m bored with social media
I’ve had something on my mind for awhile: the shiny object has lost its luster, and I’m getting bored. A year ago Amber Naslund was blogging about this: stop talking about how great it is, she wrote (I’m paraphrasing), and get to work figuring out how to use these tools. Lately I’ve read Tamar Weinberg…