Yeah, I know. “Social bookmarking” is a ridiculous term. Brings to mind a visual of tweens giggling uncontrollably in a library. Next I’ll be telling you to read reports out loud to each other around a campfire, right? Actually, social bookmarking can be a pretty powerful branding tool. It can help law enforcement agencies and…
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Those of us who applaud organizational use of social media talk a lot about “transparency.” A company or government agency that allows its employees to blog or tweet, under their own names, about their lives and jobs is said to make us trust them more. It’s humans caring about what other humans experience. What could…
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