Image by Getty Images via Daylife Could the Bay Area Rapid Transit have found a better way to manage the public relations disaster that was the shooting of an unarmed black man? This is up for debate—BART says no, PR professionals interviewed for the Contra Costa Times say yes—but thanks to the proliferation of shooting…
Tag Archive: United States
Branding police work via social media
“Branding” is one of those corporate buzzwords that threatens to be overused, if it isn’t already. Yet the concept–to create a set of words and images that inspire positive reactions in people–couldn’t be more important to law enforcement. How does police work get branded? Usually, through the media. The TV show COPS is a brand, as are the…